Nama lengkap : Prof. Dr. Asep Hermawan, MSc.
NIP / NIK : 1943 / USAKTI
Pangkat / Golongan : Pembina Utama Madya / IVd
Jabatan Fungsional : Guru Besar Ilmu Manajemen/Manajemen Pemasaran
Fakultas / Jurusan / Bagian : Fakultas Ekonomi / Pascasarjana
Tempat / Tanggal Lahir : Subang, 17 Agustus 1958
Agama : Islam
Alamat : –
Telepon / Fax : 021.5663232(8039)
E-Mail : azep@fe.trisakti.ac.id /azep@cbn.net.id /Azep17@yahoo.com
Pendidikan
1. Sarjana Jurusan Manajemen, Universitas Padjadjaran, Bandung, 1983
2. Master of Agricultural Development, Majoring  in Marketing for Developing Countries, State University of Gent-Belgium, 1989.
3. Doctor of Business Administrasion (DBA), Majoring in Marketing: Nova South-eastern University, Florida, USA, 2001
PEMINATAN DALAM BIDANG PENDIDIKAN DAN PENELITIAN
1. Service Marketing
2. Service Management
PENELITIAN YANG PERNAH DILAKUKAN
NasionalConsumer Decision Making Style and Consumer Sensitivity toward Corporate Social Performance, Business and Entrepreneurial Review, 2004Karakteristik dan Sikap Konsumen terhadap Online Shopping, Media Riset Bisnis & Manajemen, 2004The Effect of Credibility Endorsers Perceived Credibility Towards Purchase Infection, 2004Of Service Quality Toward Customer Satisfaction and Service Loyalty in Islamic Bank Setting, Business and Entrepreneurial Review, April 2005Pengaruh, Social Influence, Value for Money dan Customer Convenience, terhadap Repurchase Intentions, Persada Economic Review, Maret 2006Mencari Definisi yang Sesuai untuk Hospitality, Jurnal Manajemen dan Pemasaran Jasa, September 2005The Effect of Employee Cues on Perceived Service Quality Satisfaction and Word of Mouth Recommendations in Hotel Setting, Jurnal Manajemen dan Pemasaran Jasa, Maret 2005Pengaruh Kualitas Interaksi Lingkungan Fisik terhadap Kepercayaan dan Loyalitas Melalui Persepsi Keunggulan Kinerja, Media Riset Bisnis & Manajemen, April 2006The Relationship of Employee Satisfaction and Guest Satisfaction in Hotel Setting, Jurnal Manajemen SDM & Organisasi, 2006Modeling Corporate Social Responsibility in Marketing, Persada Economic Review, 2007The Role of Value in the Relationship of Service Quality, Satisfaction and Loyalty, Persada Economic Review, 20072. InternasionalThe Effect of Shopping Motives and Store Attributes toward Shopping Excitement and Satisfaction at Multinational Hypermarkets in Indonesia, International Management Development Tear Book, Global Business: Coping with Uncertainty, Edited by Erdener Kaynak, Talha D. Harcar, Pensylvania State University at Beaver, Advances in Global Management Development, Volume XIII, 2004: International Manageent Development Association, Pensylvania & Maastricht School of ManagementCorporate Social Responsibility in Developing Countries. International Conference Proceedings, Western Sydney University, Australia, 1995Corporate Social Responsibility and Business Performance, International Conference Proceedings, International Association of Business and Society, Vienna, Austria, 1995Celebrity Endorser’s Attributes and Product’s Attributes, International Conference Proceedings, University Tenaga Nasional, Selangor Malaysia, 1999The Effect of Employee Job Satisfaction and Customer Satisfaction in Higher Education Setting, Global Business  and Service, Trisakti University, Faculty of Economics in Cooperation with Edith Cowan University and Udayana University, Nusa Dua, Bali, 2005The Effect of Guest Confidence, Contact and Communication Towards Relationship Marketing and Word of Mouth Recommendation, International Conference Proceedings: Environment Challenges of Service Industry in Asia Pacific, Faculty of Economics Trisakti University in Cooperation with Andalas University and Edith Cowan University, Bukittinggi, West Sumatera, 2006The Influences of Personal Factors Towards Complaint Intention Mediated by Attitude and Perceptions of Complaint in Retail Banking Setting, International Conference Proceedings: Environment Challenges of Service Industry in Asia Pacific, Faculty of Economics Trisakti University in Cooperation with Andalas University and Edith Cowan University, Bukittinggi, West Sumatera, 2006
BUKU YANG TELAH DITERBITKAN
Metode Penelitian Bisnis, Penerbit FE Universitas Trisakti, 2003Kiat Praktis Menulis Skripsi, Tesis, Disertasi, untuk Konsentrasi Pemasaran, Penerbit Ghalia Indonesia, 2004Penelitian Bisnis Paradigma Kuantitatif, Pedoman Praktis untuk Mahasiswa S1, S2 dan S3 Konsentrasi Pemasaran, SDM, Keuangan dan Manajemen Operasional, Penerbit Grasindo, 2006
KARYA TULIS/MAKALAH TERPILIH YANG TELAH DIPUBLIKASIKAN
Selebrity Endorsers : Matching Product’s Attributes and Celebrity’s Attributes, UBM Conference 99, UNITEN Business Management ConferenceStandardisasi vs Adaptasi Bauran Pemasaran Global Perusahaan Multinasional, Jurnal Bisnis dan Akuntansi, Vol.1 No.1, April 1999Selecting Celebrity Endorser : Linking Celebrities Characteristics and  Product Types, Business and Entrepreneurial Review, April 2002Karakteristik dan Sikap Konsumen terhadap Online Shopping, Media Riset Bisnis & Manajemen Volume 4 No. 3 Desember 2004The Effect of Employee Cues on Perceived Service Quality Satisfaction and Word of Mouth Recommendation in Hotel Settings, Jurnal Manajemen dan Pemasaran Jasa, Vol. 1 No 1, Maret 2005Consumer Decision Making Styles and Consumer Sensitivity Towards Corporate Social Performance, Business and Entrepreneurial Review, Volume 6, No. 1, October 2006The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, Jurnal Penelitian Manajemen, Edisi Pemasaran, Nomor 1, Januari 2007
KARYA TULIS/MAKALAH TERPILIH YANG TIDAK DIPUBLIKASIKAN TETAPI TELAH DIPRESENTASIKAN
Analisis Dampak Citra Selebriti terhadap Citra Produk yang Diiklankannya, 1995Analisis Tanggapan Mahasiswa terhadap Kualitas Pelayanan Fakultas Ekonomi Trisakti Jakarta, 1995Analisis Potensi Kebangkrutan terhadap Keputusan Financial Leasing, 1997Kualitas Pelayanan dan Kecenderungan Perilaku Konsumen, 1997Kinerja Manajer Investasi dalam Memperkirakan Waktu dan Memilih Surat Berharga, 1998Kesesuaian Citra Selebritas dan Citra Produk yang Diiklankannya, 1999The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, 2002The Effect of Services Cues on Perceived Service Quality, Value, Satisfaction, and Word of Mouth Recommendations in Higher Education Settings, 2003Building Customer Loyalty Through Quality, Value and Satisfaction, 2003The Effect of Service Cues on Perceived Service Quality, Value, Satisfaction and Word of Mouth Recommendations in Higher Education Settings, 2003Karakteristik dan Sikap Konsumen Terhadap Online Shopping, 2004The Effect of Shoping Motive and Store Attributes Toward Shopping Exciterment Pengaruh Shopping Motives and Store Attributes terhadap Shopping Excitement and Satisfaction, 2004 The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, 2004The Role of Emotional Satisfaction on Student LoyaltyPerbedaan Persepsi Konsumen terhadap Atribut Toko serta Motivasi Belanja Konsumen pada Hypermarket Asing dan Domestik
PENGHARGAAN/TANDA JASA
Penghargaan sebagai Peneliti Terbaik Bidang Manajemen, 1993 Penghargaan Masa Bakti selama 10 tahun dari Universitas Trisakti, 2001