| NO |
MATA KULIAH |
KREDIT |
| SEMESTER I |
| 1 |
Teori Ekonomi Lanjutan |
3 |
| 2 |
Ekonometrika dan Analisis Multivariate |
3 |
| 3 |
Metodologi Penelitian |
3 |
| 4 |
Filsafat llmu |
3 |
| SEMESTER II |
| 5 |
Teori Pemasaran |
3 |
| 6 |
Strategi Branding di Era Digital |
3 |
| 7 |
Perilaku Konsumen di Era Digital Berkelanjutan |
3 |
| SEMESTER III |
| 8 |
Seminar Teori Pemasaran |
3 |
| 9 |
Seminar Pemasaran Jasa |
3 |
| 10 |
Seminar Isu Terkini Pemasaran |
3 |
| SEMESTER IV |
| 11 |
Penelitian I (Proposal Penelitian) |
6 |
| 12 |
Penelitian II (Seminar Hasil Penelitian) |
6 |
| SEMESTER V |
| 13 |
Disertasi I (Ujian Tertutup) |
6 |
| SEMESTER VI |
| 14 |
Disertasi II (Ujian Terbuka) |
6 |
| TOTAL KREDIT |
|
54 |
