| NO | MATA KULIAH | KREDIT |
| SEMESTER I |
| 1 | Teori Ekonomi Lanjutan | 3 |
| 2 | Ekonometrika dan Analisis Multivariate | 3 |
| 3 | Metodologi Penelitian | 3 |
| 4 | Filsafat llmu | 3 |
| SEMESTER II |
| 5 | Teori Pemasaran | 3 |
| 6 | Strategi Branding di Era Digital | 3 |
| 7 | Perilaku Konsumen di Era Digital | 3 |
| SEMESTER III |
| 8 | Seminar Teori Pemasaran | 3 |
| 9 | Seminar Pemasaran Jasa | 3 |
| 10 | Seminar Isu Terkini Pemasaran | 3 |
| SEMESTER IV |
| 11 | Disertasi I (Proposal Penelitian) | 6 |
| 12 | Disertasi II (Seminar Hasil Penelitian) | 6 |
| SEMESTER V |
| 13 | Disertasi III (Ujian Tertutup) | 6 |
| SEMESTER VI |
| 14 | Disertasi IV (Ujian Terbuka) | 6 |
| TOTAL KREDIT | | 54 |
