Marketing
| NO | SUBJECT | CREDIT |
|
SEMESTER I |
||
| 1 | Advanced Economic Theory | 3 |
| 2 | Econometrics and Multivariate Analysis | 3 |
| 3 | Research methodology | 3 |
| 4 | Philosophy of Science | 3 |
|
SEMESTER II |
||
| 5 | Marketing Theory | 3 |
| 6 | Branding Strategy in the Digital Era | 3 |
| 7 | Consumer Behavior in the Digital Era | 3 |
|
SEMESTER III |
||
| 8 | Marketing Theory Seminar | 3 |
| 9 | Services Marketing Seminar | 3 |
| 10 | Marketing Latest Issues Seminar | 3 |
|
SEMESTER IV |
||
| 11 | Dissertation I (Research Proposal) | 6 |
| 12 | Dissertation II (Research Results Seminar) | 6 |
|
SEMESTER V |
||
| 13 | Dissertation III (Closed Examination) | 6 |
|
SEMESTER VI |
||
| 14 | Dissertation IV (Open Examination) | 6 |
| TOTAL CREDIT | Â | 54 |
